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Rimmel London is a cosmetic brand owned by Coty, Inc. and was originally founded by Eugene Rimmel in 1834.

Sophie Ellis-Bextor is a true modern day style icon, her dynamic take on fashion and dramatic bright lippie are instantly recognisable and so perfect for us to recreate. She is kooky and cool and always manages to stay bang on trend despite juggling being a model, singer, songwriter and a mother.

Rimmel's faces also include British models Kate Moss and Lily Cole.

"It is a wonderful opportunity for me to represent an innovative, trend-setting brand like Rimmel London. I have always had a passion for make-up ever since I was a little girl and I am very attached to Rimmel as it was my first make up brand. I am also very honoured to have been chosen to work alongside such an iconic face as Kate Moss".

What have you got planned in your social diary over the next few months (gigs, festivals, trips abroad, etc)?
Just lots of song writing, mainly. Album four is done so its the final push. Im happy with whats been done so far though. Exciting. Oh and in November my husband, with his band The Feeling, start a tour so Ill be popping along to a few gigs. Then its Christmas. Blimey! The years going fast.

What wouldn't you leave home without?
It's probably Rimmel Moisture Renew lipstick as it's quite versatile. I think when I was about 16 I realised the importance of lipstick if you are pale like me, as not only do I like colour on my lips but I also use it when I need some health in my cheeks it makes a great blusher too!

When you want to create a look, what do you start with - make-up, clothes or hair?
Depends how confident Im feeling! I suppose I start with the frock. Then see how much help I need with everything else!

What advice would you give a tourist in London?
Wow where to start? Take advantage of our galleries, go on an open top tourist bus, dont go to oxford circus on a Saturday and stroll along Portobello on a Friday.

Which is your favourite street for shopping in London?
Marylebone High Street or around Westbourne Grove. But to be sensible I should leave my credit card at home!

What do you think the coolest part of London is and why?
Probably round East London - Hoxton and Brick Lane. Its full of very trendy types. Not something I can compete with but good for people watching.

What do you miss when you're not in London?
My friends and family. London is my home.

Where is your favourite place in the world?
I think a lot of my most happy memories are from Italy. As well as getting married there, there's one little town we often go to on holiday and it's pretty idyllic.

Who are your heroines, who inspires you?
I'm inspired by strong women and find women such as PJ Harvey and Bjork really inspiring as although they may not be seen as typical 'beauty' icons, they really push the boundaries and are not afraid to experiment their beauty comes from somewhere else. I also loved Sindy before she started to look like Barbie. She had this big head and great hair with amazing lips. Shes definitely influenced me along the way. So have the cast of Grease the film, and Julie Andrews in Mary Poppins.

Lash plumping, full curve mascara. Fuller figured brush - fuller figured lashes. Curves in all the right places! The first Triple Plump brush with 3 x the curves for 70% curlier lashes. Voluptuous brush with CurveControl technology wiggles easily through your lashes quickly coating them. Exclusive brush design curves IN to maximize lash loading, curves OUT to curl and de-clump each lash for a complete curved look. Lashes look lusciously curled, plumped and defined. Plump 'em up! Enriched with proteins, the plumping formula strengthens lashes over time for a continuous lash boosting effect. Rich cream texture instantly amplifies your natural volume x 7 and fixes the curl for 12 hour hold. Fabulously fuller lashes.

For more information, click here.

Lips so cared for, true colour is maximised! Moisture Infusion: Innovative formula with 3 Super Moisturisers - Collagen, Polypeptides & Hyaluronic Acid deeply hydrates lips and improves their condition instantly and over time. Lips look and feel up to 70% more hydrated and up to 60% smoother - colour is maximised, all day long. Ultimate Colour Indulgence with SPF 20 Protection: Now infuse lips with perfectly luscious, luminous and richer colour: a wide & fine selection of perfectly blended, sumptuous shades. Caring colour complex of vitamin A, C & E, anti-oxidants and SPF 20 protects lips from everyday damage.

For more information, click here.

For more pictures, please visit our gallery!

The photocall happened on November 5, 2008 - Sophie had announced her second pregnancy earlier that day. For more HQ pictures, click here

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